Takamine

If Glenn Frey's 15 year old EF360S and Glen Hansards tour tested NP15C have yet to convince you that Takamine guitars are indeed the hardest working in show business, consider the case of Jon Bon Jovi's equally iconic EF341SC, the subject of Takamine's third installment in the "Hardest Working" series. The copy tells the story. The photo says even more.

At the heart of the "Hardest Working" series lies the beautiful truth of Takamine's success, unsurpassed quality. These three featured guitars have earned their spot as the artist's #1 favorite acoustic by virtue of pure performance, instruments that are likely to end up in museums (if the artists ever let them go).

In Jon's case, he purchased this Tak from his hometown dealer back in 1994 and it has been his #1 acoustic on every show of every tour ever since. It should be no surprise that during those 14 years Jon has been courted by every major brand and given every opportunity to switch. He simply refuses to compromise.

Bon Jovi's "The Circle" tour is currently the #1 tour grossing over 55 million to date. The ad is slated for heavy placement and should hit the stands in October just prior to the release of Bon Jovi's "Greatest Hits" in November.