Product Placement, American Idol and the Power of the Guitar
When Ford, Coca Cola and AT&T pay 30 million dollars each per season to have their brand associated with this number one rated program, you have to wonder if their marketing execs don't scratch their heads a bit. This is the second long camera ride James Durban has provided Takamine this season. We have enjoyed some nice Ovation shots as well.
"Dancing With the Stars" also attracts 25 to 30 million viewers per show and commands a similarly stiff sum for it's 30 second spots. Grab your stopwatch and calculator and tune in to tonight's episode of DWTS where our friend Toby Keith will be performing 2 songs with his Takamine TF250SMCSB. Thanks for playing our game.